This analysis breaks down sea freight cost components, including surcharges like ORC, DDC, THC, and Local Charges. It clarifies the cost responsibilities of buyers and sellers under various Incoterms such as EXW, FOB, and CIF. Understanding these elements is crucial for accurate cost calculation and efficient international trade management, helping to avoid unexpected expenses and ensure smooth shipping processes.
The latest announcement indicates that starting from August 1, 2025, port fees will increase at the ports of Los Angeles and Long Beach, and customs inspections are expected to intensify. There is an urgent need to address entry restrictions at multiple warehouses and issues related to Amazon appointments, as difficulties in container retrieval in some areas are exacerbating.
This article reveals three common pitfalls in Amazon CPC advertising: overbidding, reliance on automatic campaigns, and neglecting conversion rates. It emphasizes the importance of product performance (conversion rate) and provides practical tips for optimizing listings, analyzing advertising data, and selecting keywords. The goal is to help sellers avoid these traps and effectively leverage CPC advertising to increase sales. It highlights that a strong conversion rate is key to success, and proactive management of listings and keywords is crucial for optimal results.
Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.
Stay updated on the real-time exchange rate from Moldovan Leu (MDL) to US Dollar (USD), as you can easily convert 50 MDL to approximately 2.95 USD. With the Xe app, you can design your currency exchanges, enjoy low-fee transfers, and set up rate alerts to navigate the foreign exchange market with ease.
This article analyzes optimization strategies for Microsoft Shopping and Audience Ads, aiming to help cross-border e-commerce businesses efficiently expand into overseas markets and improve their return on investment (ROI). It explores key tactics and best practices for leveraging Microsoft's advertising platform to reach target audiences and drive sales in international markets. The focus is on maximizing ad performance and achieving optimal results for e-commerce businesses seeking to grow their global presence through strategic advertising campaigns.
This article provides an in-depth analysis of Amazon DSP's operational mechanisms, advantages, applicable scenarios, and its differences from Sponsored Display. It aims to help sellers understand and effectively utilize this programmatic advertising tool to achieve business growth. The article highlights the DSP's advantages, including precise targeting, programmatic buying, and omnichannel reach. It also reminds sellers to consider its suitability and long-term value. By leveraging Amazon DSP, sellers can optimize their advertising spend and reach a wider audience, ultimately driving sales and increasing brand visibility within the competitive e-commerce landscape.
This paper delves into the evolution of auction-based advertising and Real-Time Bidding (RTB) in online advertising. It elucidates key concepts such as Ad Networks (ADNs), Ad Exchanges (ADXs), and Demand-Side Platforms (DSPs). The advantages of RTB over traditional auction advertising are explained, and the significant roles of targeting technologies and trading methods in the development of internet advertising are summarized. The aim is to help readers understand the core logic and future trends of online advertising, particularly focusing on the mechanisms driving programmatic advertising and traffic monetization through real-time bidding systems.
This article discusses the SWIFT code DABADKKKBAG of Danske Bank A/S and its role in international remittances. It outlines the remittance process, fee structures, and exchange rate considerations, emphasizing the importance of using the correct SWIFT code.
This article aims to help Amazon sellers recover overcharged fees from the platform. It details common Amazon fee pitfalls, including incorrect commission categories, FBA shipping fees, shipment discrepancies, and abnormal advertising costs. The article provides corresponding solutions and practical experience to help sellers protect their rights and increase store profits. It offers actionable advice on identifying and disputing incorrect charges related to FBA logistics, commission calculations, and advertising campaigns, ultimately empowering sellers to reclaim revenue and optimize their financial performance on Amazon.
